More than an app

AI should help everyone. Not just the privileged few.

The most powerful technology in human history shouldn't be locked behind $20/month paywalls and English-first interfaces. SimplyLouie exists to change that.

The problem we see

AI has a fairness problem

Right now, the best AI tools cost $20 or more per month. They're designed for people with stable incomes in wealthy countries. They assume you have fast internet, the latest phone, and fluent English.

That leaves out billions of people.

The student in Jakarta who could use AI to study but can't afford it. The small business owner in Lagos who could grow faster with AI help. The freelancer in Nairobi competing against people with better tools.

This isn't just unfair. It's dangerous. AI is becoming the most important tool in the world. If only wealthy people can use it, the gap between rich and poor will grow even wider.

What we believe

Our Principles

Price for local reality

$2 might seem cheap to someone in San Francisco. But we know it's real money in Lagos, Cebu, and Nairobi. We price for the places we serve.

Simple beats clever

We don't add features to seem impressive. We remove friction. Every interaction should feel like talking to a helpful friend — not wrestling with software.

Meet people where they are

Telegram works on old phones, slow networks, and limited data. That's why we're there. Help should come to you.

Respect intelligence

You don't need a degree to be smart. Our users are brilliant — they just need tools that help them do what they already know how to do, faster.

No dark patterns

No tricks to keep you subscribed. No confusing pricing. No guilt when you cancel. We earn your business every month by being genuinely helpful.

Human warmth

Technology doesn't have to feel cold. Louie is calm, encouraging, and never judgmental. Like a patient friend who happens to know a lot.

About the name

Why "Louie"?

Saint Bernard dogs are famous for one thing: finding people lost in the snow and helping them get home safe.

That's what we wanted SimplyLouie to feel like. Not a cold robot. Not a corporate tool. A warm, reliable companion who shows up when you're stuck and helps you find your way.

Louie is your Saint Bernard for daily life. Patient. Calm. Always there when you need help. Never judging you for asking.

Who we serve

Built for Real People

These are the people we think about every day.

Students

Studying for exams, writing essays, trying to understand difficult concepts — often on a phone, often late at night.

Small Business Owners

Running a shop, selling online, doing everything themselves — marketing, customer service, planning. Need help but can't afford consultants.

Freelancers

Competing globally, writing proposals, dealing with clients in other countries. Every advantage matters. Every hour saved is money earned.

Parents & Caregivers

Helping kids with homework, researching health questions, managing budgets. Wearing ten hats and needing a reliable helper.

Job Seekers

Writing resumes, preparing for interviews, learning new skills. Trying to stand out without expensive career coaches.

Anyone Who Writes

Professional emails, formal letters, social media posts. Wanting to sound clear and confident, even when English isn't your first language.

Our Promise

We will always prioritize access over profit. We will never forget who we're building for. We will keep Louie affordable, simple, and genuinely helpful — no matter how we grow.

Because technology only matters if it reaches the people who need it most.

Be part of something different

Join the thousands of people who are already using SimplyLouie to study smarter, work better, and navigate life with more confidence.

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